Companies That Make It Difficult or Expensive for Customers to Change

question 104

Short Answer

Companies that make it difficult or expensive for customers to change to another product are establishing high__________costs for their customers.

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Definitions:

Marker Events

Significant occurrences or milestones that mark an important change or stage in a person’s life, such as birth, marriage, or retirement.

Stagnation

A state of being static or having ceased to grow or develop, often used in psychological contexts to describe a lack of progression in personal development.

Erik Erikson

A prominent psychologist known for his theory of psychosocial development that outlines eight stages from infancy to adulthood, focusing on the development of identity and the influence of social experiences.

Middle-Aged Adults

Individuals who are typically between the ages of approximately 40 and 65, often experiencing transitions in physical health, occupations, and family dynamics.