Examlex
How can competitive advantage through IT be sustained?
Persuasion
A deliberate attempt to influence the attitudes and/or behavior of another person.
Conformity
The act of matching attitudes, beliefs, and behaviors to group norms, policies, or social pressures.
Obedience
The act of following orders or complying with authority, often studied in the context of how people respond to commands from those in power.
Matching Hypothesis
The theory that individuals are more likely to form and succeed in relationships with others who are similarly attractive.
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