Organizations Can Lock in Customers by Making It Difficult or Expensive

question 33

Short Answer

Organizations can lock in customers by making it difficult or expensive for customers to switch to another product. This is called establishing ________.

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Definitions:

Amino Acid Coding

Amino acid coding involves the use of codons in mRNA to specify which amino acids will be added during protein synthesis.

MRNA

Messenger RNA, a single-stranded RNA molecule that is complementary to one of the DNA strands of a gene and is responsible for carrying genetic information from DNA to the ribosome where proteins are synthesized.

Codons

Sequences of three nucleotides in mRNA that specify the addition of a specific amino acid to a polypeptide chain during protein synthesis.

Peripheral Protein

Proteins that are attached to the surfaces of cellular membranes, playing roles in signal transduction and cellular communication.