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According to Porter's model, four competitive forces determine industry profitability.
Non-Genuine Sellers
Sellers or vendors who engage in selling counterfeit, fake, or imitation products intentionally misleading consumers.
Online Reviews
Written evaluations or ratings posted by consumers on digital platforms about their experiences with products or services.
Consumer Decision Making
The process by which individuals search for, select, purchase, use, and dispose of goods and services, influenced by psychological and social factors.
Checking for Deals
The act of searching or inquiring about discounts, offers, or promotional sales to save money on purchases.
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