Examlex
Briefly explain Ligeti's innovative approach to pitch in Lux aeterna.
Branding
The process of creating a unique image and identity for a product or service in the consumer's mind, using names, terms, signs, symbols, designs, or a combination of these.
Brand Personality
A set of human characteristics associated with a brand name.
Human Characteristics
Traits or features that define humans, including biological, psychological, social, and cultural attributes.
Brand Equity
The added value a brand name gives to a product beyond the functional benefits provided.
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