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A lessee has substantially all of the benefits and risks of ownership in a finance lease.
Cognitive Dissonance Theory
The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes.
Leon Festinger
A psychologist best known for his theory of cognitive dissonance, which describes the discomfort experienced when holding conflicting ideas or beliefs.
Fritz Heider
A psychologist known for his work in the development of attribution theory, which tries to explain how people evaluate the causes of others' behavior.
Phillip Zimbardo
An American psychologist best known for his controversial Stanford Prison Experiment, exploring the effects of perceived power and environment on human behavior.
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