Operating Activities

question 131

Multiple Choice

Operating activities:

• A) Are the means organizations use to pay for resources like land, buildings and equipment.
• B) Involve using resources to research, develop, purchase, produce, distribute and market products and services.
• C) Involve acquiring and disposing of resources that a business uses to acquire and sell its products or services.
• D) Are also called asset management.
• E) Are also called strategic management.

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Definitions:

Brand Value

The financial premium a brand brings to a product or service, often reflected in customer recognition, preference, and loyalty.

Decrease Depth

In the context of product management, this refers to reducing the variety or number of variations within a product line to streamline operations or focus on more profitable items.

Products

Goods or services offered by businesses to satisfy consumer needs or desires.

Brand Components

The essential elements that make up a brand, including its name, logo, design, and the perceived image it conveys.