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What are the two types of leaders?
Brand Meaning
The beliefs, values, and attributes that people associate with a brand, shaping how it is perceived in the marketplace.
Expand Brands
The process of increasing the reach and scope of a company's brand portfolio into new markets or product categories.
Successful Brands
Brands that have achieved a high level of recognition, loyalty, and preference among their target market, often leading to sustained profitability.
Brand Equity
The value and strength of a brand as perceived by consumers, derived from experiences, associations, and perceptions, contributing to loyalty and premium pricing capabilities.
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