[Solved] What value of \(\alpha\) makes exponential smoothing equivalent to a moving average based on 4 periods of data? Social Judgment: The process by which individuals evaluate and form opinions about other people and social situations. Rejection-Then-Retreat: A persuasion technique where a larger request is made knowing it will be rejected in order to increase the likelihood that a smaller subsequent request will be accepted. Consensus/Social Proof: A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. Universal Forms: Standardized templates or documents that are widely accepted and used across various contexts or industries.