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Globe Spanners, a local travel agency, is facing a financial "crunch." In September, 1997, most airlines reduced the commissions they pay travel agencies to book airline tickets from ten percent to eight percent.Having initially capped commissions at $25 for a one way ticket and $50 for a round trip in February of 1995, the combination of both changes had reduced Globe Spanners' compensation to less than six percent, below their operating costs for booking air travel.Is this a problem amenable to management science analysis?
Parietal Cortex
A region of the brain located in the parietal lobe, involved in processing sensory information and spatial orientation.
Desirability
The quality of being wanted or sought after due to appealing attributes or qualities.
Matching Law
A principle that states the proportion of responses directed towards an option matches the proportion of reinforcements obtained from that option.
Schedules of Reinforcement
The rules or plans for determining when and how often reinforcements will be given to maintain a desired behavior.
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