The Fact That Jordan Hears About Airplane Crashes on the News

question 48

Multiple Choice

The fact that Jordan hears about airplane crashes on the news more often than he hears about automobile crashes may lead him to believe that he is more likely to die in a plane than in a car.This scenario exemplifies:

• A)confirmation bias.
• B)hindsight bias.
• C)availability heuristic.
• D)representativeness heuristic.

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Definitions:

Personal Sources

Individuals or personal contacts from whom one can obtain information, recommendations, or advice, especially relevant in purchase decisions or when seeking trustworthy data.

Consumer Value Perceptions

How consumers view the worth of a product or service in relation to its price, quality, and utility.

Alternative Evaluation

The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.

Suggests Criteria

The act of proposing specific standards or benchmarks that can be used to evaluate or judge something.