Gwyneth Views the Exceptional Ratings of a Pair of Jeans

question 134

Multiple Choice

Gwyneth views the exceptional ratings of a pair of jeans on an online shopping website and decides to purchase it over the weekend.However,her friend who has a similar pair of jeans complains about the poor quality of the material,which prevents Gwyneth from making the online purchase.According to the biases and heuristics in decision making,it can be concluded that Gwyneth mirrors _____ in this scenario.

• A)confirmation bias
• B)hindsight bias
• C)the base rate neglect
• D)the hemispatial neglect

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Definitions:

Marketing Process

A systematic series of actions taken by marketers to identify target markets, create strategies, implement plans, and evaluate performance towards achieving marketing objectives.

Organizational Goals

The strategic objectives that a company or organization aims to achieve, which guide its operations and strategic planning.

Types

Varieties or classifications among groups, objects, or individuals based on common traits or characteristics.

Portfolio Analysis

A systematic way to analyze the products or services in a company’s portfolio, typically involving the assessment of their performance and strategic fit.