Examlex
Psychological science crosses which levels) of analysis?
Behavioral Segmentation
A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.
Geographic Segmentation
A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.
Benefits Segmentation
A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.
Psychographics
Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.
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