With Respect to the Historical Development of the Field of Positive

question 53

Multiple Choice

With respect to the historical development of the field of positive psychology, which of the following statements is most accurate?

• A)Positive psychology clearly reflects the continuing influence of the humanistic approach.
• B)Positive psychology initially reflected the influence of the cognitive perspective; today, though, the field is heavily behavioristic.
• C)Positive psychology initially reflected the influence of the psychodynamic perspective; today, though, the field is more cognitive in orientation.
• D)Positive psychology has always reflected the impact of the Gestalt psychologists.

---

Definitions:

Marketing of Services

Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.

Delivery Gap

A type of service gap; the difference between the firm’s service standards and the actual service it provides to customers.

Service Standards

The levels of performance and quality that service providers commit to delivering to their customers.

Empowerment

In context of service delivery, means allowing employees to make decisions about how service is provided to customers.