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Jafar conducted an experiment with student participants enrolled in his PSY 101 class.He investigated their reactions to advertisements that used humor.When analyzing his results, he should take into account that
Risk-taking
The willingness to engage in actions that involve uncertainty and potential loss in pursuit of potential rewards.
Achievement
Achievement refers to the successful accomplishment of a task or goal, often recognized or rewarded due to the effort, skill, or courage involved in its completion.
Products
Items or services offered for sale, ranging from physical goods to online software, that fulfill the needs or desires of consumers.
VALS Framework
A psychographic segmentation tool that categorizes consumers into eight distinct types based on their values, attitudes, and lifestyles.
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