Many Movies Use Product Placement

question 162

Multiple Choice

Many movies use product placement.For example, the main character in a movie may drink only Dr.Pepper.Companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product.If a person's shopping is unconsciously influenced by the appearance of a product in a movie, this effect is likely due to existence of the item in memory.

• A)explicit
• B)semantic
• C)implicit
• D)procedural

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Definitions:

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values, indicating how spread out the data points are from the mean.

Set of Data

A collection of numbers or values that are usually related and can be analyzed statistically.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values in a data set differ from the mean.

Set of Data

A set of data refers to a collection of data points or values gathered from observations, experiments, or surveys, used for analysis.