Bronwen Is a First-Year Student and Wants to Meet More

question 108

Multiple Choice

Bronwen is a first-year student and wants to meet more people.She attends a meeting of a campus organization, and then goes to a party in her dorm.She does not meet anyone she likes at either event and stops searching for new friends.Bronwen has the quality of motivation, but not the quality of motivation.

• A)energizing; directive
• B)energizing; persistent
• C)directive; persistent
• D)persistent; energizing

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Definitions:

Endorsements

Public support or approval of a product, service, or person, often by a celebrity or expert, to influence public perception or behavior.

Primary Audiences

The main target group for a message, product, or campaign, whose needs and preferences are the primary focus of the communication strategy.

Monitoring

The systematic process of understanding, analyzing, and reporting insights and conversations on reputation, brand position, community health, and opinion of key audience members virtually.

Social Media

A personalized, online networked hub of information, dialogue, and relationship management. These new communication technology tools allow individual users and organizations to engage with, reach, persuade, and target key audiences more effectively across multiple platforms. Industry professionals, scholars, and social media users have contributed a number of different definitions and conceptualizations of the concept of social media. Some emphasize the role of social media as a tool kit that allows users to create and share content. Others focus on how social media extend Web 2.0 technologies to bring communities together.