According to the Elaboration Likelihood Model,the Two Routes That Persuasion

question 161

Multiple Choice

According to the elaboration likelihood model,the two routes that persuasion may take are:

• A) central and peripheral
• B) emotional and rational
• C) implicit and explicit
• D) dissonant and consonant

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Definitions:

Cautious Decision

A decision-making process that involves careful consideration and evaluation of risks and benefits before taking action.

Empiricism

Empiricism is a philosophical stance emphasizing that knowledge comes primarily from sensory experience and observation.

Systematic Observation

A methodical approach to observation in research, characterized by careful planning, structured procedure, and often includes the quantitative analysis of observed behaviors.

Functional Magnetic Resonance Imaging

A neuroimaging technique used to measure and map brain activity by detecting changes in blood flow.