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White participants were asked to decide, as rapidly as possible, whether an object that they had been briefly shown was a gun or a tool.Before seeing the picture, they were briefly shown a picture of either a black face or a white face.When participants saw a black face, they
Branching
In computing and logic, the process of making decisions and following different paths based on those decisions.
Leading
Leading in a research context often refers to the act of guiding or directing a team or project towards its research objectives.
Dichotomous Questions
Questions structured with two possible answers, typically "yes" or "no," making them straightforward for analysis in research.
Customers' Unwillingness
The resistance or reluctance of consumers to purchase products or services, usually due to dissatisfaction or perceived lack of value.
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