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What is the distinction between innovation and invention?
Matching Law
A principle that states the proportion of responses directed towards an option matches the proportion of reinforcements obtained from that option.
Schedules of Reinforcement
The rules or plans for determining when and how often reinforcements will be given to maintain a desired behavior.
Level of Reinforcement
The degree or intensity of reinforcement which influences the likelihood of a behavior being repeated.
Choice Behavior
The cognitive process involved in deciding between two or more alternatives.
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