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Often when consumers enter the used car market to make a purchase,
Social Psychology
Social psychology is the study of how individuals think, feel, and behave in social contexts, including the influence of social interactions on human behavior and mental processes.
Cognitive Sociology
An area of sociology that focuses on the social construction of reality, exploring how individual cognition and societal phenomena influence each other.
Cognitive Anthropology
A branch of anthropology that studies how people perceive, think about, and understand the world around them.
Social Exchange Theory
Theory that seeks to understand social behavior by analyzing the costs and benefits of interacting with each other; it assumes that sex is a resource that women have and men want.
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