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Figure 3-2
-In Figure 3-2, at point B
Double Markup
A pricing strategy where a product is marked up twice before it reaches the final consumer: first by the wholesaler then by the retailer, leading to a higher final price.
Upstream Firms
Companies involved in the early stages of production or supply chain, such as raw material extraction or initial processing, before manufacturing.
Double Marginalization
A scenario in which two or more firms at different stages of a supply chain apply their own markups, leading to inefficiencies and inflated prices for consumers.
Retail Price
The cost at which goods or services are sold to the public, typically higher than the wholesale price to include a markup for profit.
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