Examlex
Which of the following statements is correct?
Sales Promotion
A marketing strategy where short-term incentives are offered to encourage the purchase or sale of a product or service.
Promotion
Activities designed to increase the sales of a product or service, often through advertising or incentives.
Sales Promotion
Marketing activities aimed at boosting sales and strengthening brand loyalty by offering short-term incentives to customers.
Promotional Mix
A combination of marketing tools, including advertising, sales promotion, public relations, personal selling, and direct marketing, used to achieve communication objectives.
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