Examlex
Public relations is the only tool that can provide damage control in the face of negative publicity.
Innovation
The process of creating new ideas, products, or methods, which bring improvements or solve problems in novel ways.
Invention
A new concept or product that derives from ideas or from scientific research.
New Concept
A novel idea, approach, or method that has not been previously known or utilized.
Performance-Improving Innovation
Innovations that enhance the efficiency, productivity, or effectiveness of an organization or process.
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