Axel Corporation Undergoes a Public Relations Audit

question 100

Multiple Choice

Axel Corporation undergoes a public relations audit.Ideally,the ultimate result of this audit should be to: 

• A) replace its reactive strategy with a proactive strategy. 
• B) calculate the costs of its public relations efforts. 
• C) tell the company whether it needs to hire a public relations agency from outside. 
• D) prepare the company for both proactive and reactive strategies.

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