When Marketers Are Considering Cause-Related Advertising,it Should Be Stressed That

question 78

Multiple Choice

When marketers are considering cause-related advertising,it should be stressed that this type of advertising works best when a company: 

• A) needs to do damage control. 
• B) intends to increase its sales figures radically. 
• C) chooses an issue that connects with its business. 
• D) wants to create a buzz about an exciting new product.

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Definitions:

Organizing Economies

The structured arrangement and management of economic activities and resources within a community, region, or country, aiming for efficiency and growth.

German Republic

Refers to the Weimar Republic, the democratic government of Germany from 1919 to 1933, established after World War I and ended with the rise of Nazi power.

Paris Peace Conference

An international meeting in 1919 that led to the signing of the Treaty of Versailles, ending World War I and redrawing the map of Europe.

League of Nations

An international organization founded after World War I to promote world peace and cooperation, but was ultimately unable to prevent World War II.