A Marketing Database Represents an Organization's Collective Memory, Which Allows

question 21

True/False

A marketing database represents an organization's collective memory, which allows the organization to make a
personalized offer to the customer.

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Definitions:

Service Performance Behaviours

Actions undertaken by employees in customer-oriented service roles that contribute to the delivery and quality of service.

Servant Leadership

is a leadership philosophy that emphasizes the importance of serving others and prioritizing the needs of employees and the community over personal gain or power.

Leader Behaviour

Actions and conduct by a leader that influence the motivation, environment, and performance of a team.

Ethical Lapses

Instances of poor judgment or failure to follow ethical guidelines, leading to actions that are morally questionable or wrong.