An RFM Analysis Is Used To

question 80

Multiple Choice

An RFM analysis is used to: 

• A) determine which products or services are most popular.  
• B) identify the most loyal customers. 
• C) track the replies from direct mail pieces. 
• D) compare the efficiencies of various direct marketing programs.

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Definitions:

Negotiable

Capable of being discussed or modified in terms of agreement or transferability, often used in relation to contracts or financial instruments.

Document Of Title

A transport document that, when appropriately made out, entitles the bearer to claim the goods from the carrier.

Promise

A declaration or assurance that one will do a particular thing or that a particular thing will happen.

Gift

A voluntary transfer of property or funds from one person to another without expectation of receiving something in return.