A Shoe Retailer Uses Its Marketing Database to Run a Recency

question 52

Multiple Choice

A shoe retailer uses its marketing database to run a recency, frequency, monetary analysis on its customers.In this context, frequency refers to the number of times a customer:

• A)was reached with any kind of advertising message.
• B)was reached through a direct marketing medium.
• C)bought a product from the company.
• D)bought a product from a certain product category.

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Definitions:

Public Good

A product that is non-excludable and non-rivalrous, meaning it can be used by many people simultaneously without diminishing its availability to others.

Police Services

Essential public services provided by the police force, including maintaining law and order, preventing crime, and ensuring public safety.

Blues Festival

A music festival focusing specifically on blues music, showcasing various artists and bands in the genre.

Nonrival

A characteristic of a good or service where one person's consumption does not diminish the ability of another to consume it as well.