Sales Promotion Is Generally Used as a Long-Term Tactic and Widespread

question 60

True/False

Sales promotion is generally used as a long-term tactic and widespread strategy to promote an image for the brand and create emotional connections with the consumer.

---

Definitions:

Taxable Income

The amount of income used to calculate how much the tax payer owes to the government in taxes.

Sick Pay

Compensation paid to employees when they are unable to work due to illness.

Child Support Payments

Payments made by a non-custodial parent to support their child or children; these are not tax-deductible.

Original Issue Discount

The difference between the par value (or face value) of a bond and the lower price at which it is originally sold, which effectively represents interest paid to the bondholder.