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Scenario 15-5 Starting in Late 2010, Shoppers at a Number of Bloom

question 9

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Scenario 15-5
Starting in late 2010, shoppers at a number of Bloom supermarkets will be able to watch commercials on small notebooksized monitors as they stroll through the aisles.The devices, or 3GTV's as creator Automated Media Services calls them, will advertise products nearby ranging from macaroni noodles to peanut butter.The mini- televisions are part of a pilot program in nine of the grocer's locations in Maryland and Virginia to test the effectiveness of commercials at the Point-Of-Purchase.Advertisers who are growing increasingly frustrated by TiVo and DirectTV's fast-forwarding capabilities, will be able to pitch consumers at what Automated believes is the most crucial point in the sale process.The new technology could help grocery stores such as Bloom save money on circulars, but the transition will likely not come without conflict.Before the first 3GTV was even
activated, one coalition group argued that the system would undercut parental authority by causing children to lobby for the product being advertised.
(Danielle Douglas, "Bloom to Try Out InStore TV Advertising System." Washington Post, November 1, 2010.)
-(Scenario 155) Advertisements on the 3GTV's will likely be rotating on a very frequent basis.In fact, no one ad will be shown for any longer than one or two months at a time.These ads are known as:

Definitions:

Possible Values

The range or set of values that a variable can take.

Significant Predictor

A variable in statistical modeling that has a strong influence on the variable of interest.

Recent Mammogram

A modern medical imaging process used to examine breast tissue for any signs of cancer or abnormalities.

General Health

Refers to the overall state and well-being of an individual's physical, mental, and social health, often assessed through various measures and indicators.