Some Airlines Ran into Big Trouble When They Tried to Increase

question 94

Multiple Choice

Some airlines ran into big trouble when they tried to increase the mileage levels needed to earn awards in their frequent-flyer programs.Which of the follwoing risks associated with promotions have their actions demonstrated?

• A)The risk of having a product or service perceived as cheap
• B)The risk of alienating customers
• C)The risk of putting in too much time
• D)The risk of an increase in expenses over incomes

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Definitions:

Musical Genius

An individual with exceptional natural talent or ability in music, often showing skills from a very young age.

Critical Thinking

is the process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an answer or conclusion.

Cognitive Theories

Theories focusing on the study of mental processes such as perception, memory, thought, and problem solving.

Psychometric Theories

Theories related to the psychological measurement of skills, knowledge, abilities, attitudes, personality traits, and educational achievement.