An Organization Needs to Reach Out to a Specific Target

question 28

Multiple Choice

An organization needs to reach out to a specific target audience, and has decided that it wants to use social media advertising to do so.It wants to buy specific keywords to accurately target the audience who would want to see these ads.The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy.Which of the following advertising revenue models would best suit the organizations's needs?

• A)Bidding for ad words
• B)Pay-per-click
• C)I-Traffic Index
• D)Pop-under ads

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Definitions:

Move Focus

The process of changing the active control or element within a user interface, often using keyboard commands or mouse clicks.

New Blank Record

A new, empty entry or row in a database or spreadsheet, ready for data input.

Compacting Database

The process of restructuring a database to recover space from deleted records and to improve performance by reducing file size.

Reducing File Size

The process of decreasing the amount of data stored in a file to reduce its disk space usage, often done through compression techniques.