The Integration of Web Activities with Other Components of the Marketing

question 52

Multiple Choice

The integration of Web activities with other components of the marketing mix is one of the easiest integration tasks in the IBP process.This is due to the: 

• A) new and important opportunities for Web advertisers with respect to interactivity. 
• B) frequency with which consumers check social media. 
• C) sheer volume and popularity of going online in general.  
• D) flexibility and deliverability of Web advertising.

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Definitions:

Experience-Expectant

A process by which the brain develops and modifies itself in response to basic environmental stimuli.

Brain Maturation

The process by which the brain develops structurally and functionally, reaching full development.

Fine Motor Skills

Physical abilities involving small body movements, especially of the hands and fingers, such as drawing or picking up a coin. (The word fine here means “small.”)

Muscle Strength

indicates the capacity of a muscle or groups of muscles to exert force against resistance, often measured through maximal or dynamic efforts.