Scenario 14-1 When the Social Networking/gaming Website, Foursquare, Was Launched in 2009

question 43

Multiple Choice

Scenario 14-1
When the social networking/gaming website, Foursquare, was launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allowed check-ins from locations all over the world, and has over 500,000 users internationally. The site which allows registered users to connect with friends and update their location receives over one million check-ins per week. When users visit a particular store their profile is automatically updated, and they can share their feelings about their experiences. The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity. 
-(Scenario 14-1) A search on Bing using the phrase "foursquare social media" results in thousands of matches,but these matches appear in order of relevance.Bing is able to achieve this because it: 

• A) accepts multiple registrations from a single website. 
• B) uses the search engine optimization technology to direct users to sites that may interest them.  
• C) demands payment from company's in exchange for repeated mention on search results. 
• D) reflects the number of people actually searching on a particular phrase at any particular time.