Scenario 14-1 When the Social Networking/gaming Website, Foursquare, Was Launched in 2009

question 119

Multiple Choice

Scenario 14-1
When the social networking/gaming website, Foursquare, was launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allowed check-ins from locations all over the world, and has over 500,000 users internationally. The site which allows registered users to connect with friends and update their location receives over one million check-ins per week. When users visit a particular store their profile is automatically updated, and they can share their feelings about their experiences. The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity. 
-(Scenario 14-1) Foursquare respects its users' privacy,and lets them decide if they want to share their location with others or not.It always provides privacy options to users wherever it is required.By doing this,Foursquare is able to address consumer concerns about: 

• A) what could be preventing users from completing online. transactions. 
• B) creating online resistance in Foursquare's user groups. 
• C) preventing users from creating synergies with online advertisers. 
• D) sharing casual information.

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Definitions:

Control Group

In an experiment, the group of participants that does not receive the experimental treatment, serving as a comparison to evaluate the effect of the treatment.

Distracting Sounds

Auditory stimuli that divert attention away from a focal task or activity, potentially reducing performance or concentration.

Learning Effectiveness

The degree to which learning objectives are achieved, often measured by the ability to recall or apply knowledge and skills.

Placebo

A safe tablet, medication, or operation given primarily for its mental comfort to the patient, rather than any physical impact.