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Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.
-(Scenario 14-2) When you visited the restaurant site,the marketers were able to collect some information about you and your buying habits.Marketers are able to do this by:
Cultural Identity
The feeling of belonging to a group that shares the same cultural background, traditions, language, or heritage.
Accommodations
Adjustments or modifications made to tests or environments to allow individuals with disabilities to participate fully.
Standardized Assessments
Tests or evaluations that are administered and scored in a consistent manner to ensure fairness and comparability across different test takers.
English Language Learners
English Language Learners (ELLs) are students who are learning the English language in addition to their native language, often in the context of an educational setting.
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