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Scenario 14-3 With Social Media Websites Such as Facebook and Twitter Garnering

question 26

Multiple Choice

Scenario 14-3
With social media websites such as Facebook and Twitter garnering so much attention from consumers and businesses alike, it is hard to believe that only 20 percent of small businesses are utilizing the sites to help promote their products and services. But this figure is precisely what was reported in a 2009 study conducted by MerchantCircle, a social network for small businesses. When the survey results were released in 2010, experts were not surprised to see the percentage of social media users increase to nearly 50 percent. According to Darren Waddell, vice president of marketing at MerchantCircle, companies are turning to social media for advertising because it is relevant and an inexpensive way to reach target consumers. Rather than pouring large sums of money into traditional marketing, business owners are finding more creative ways to promote their brand. One of the more common practices for small business owners utilizing social media is including URLs on business cards-of all sites, Facebook (no surprise) was the most common site to make it onto business cards. (Jon Swartz, "More Small Businesses Use Facebook, Twitter to Promote." USA Today, July 21, 2010.)
-(Scenario 14-3) An entrepreneur decided to get endorsed by a third-party facilitator to show his consumers that he believes in keeping their information confidential.He got a logo from the third-party facilitator showing that he had been endorsed.This logo is called a __________ .

Definitions:

Feedback

Information or opinions about something, used as a basis for improvement.

PESO Model

A marketing framework that categorizes the media types as Paid, Earned, Shared, and Owned, used for planning communication strategies.

Measuring

The process of quantitatively assessing the size, quantity, or degree of something.

Cognitive Outcomes

Refers to the changes or improvements in an individual's knowledge, understanding, and thinking processes resulting from a learning activity or experience.