Which of the Following Is a Disadvantage of Using Television

question 68

Multiple Choice

Which of the following is a disadvantage of using television as a medium of advertising?

• A)Lack of audience selectivity
• B)Poor audience attitude
• C)High cost-per-contact
• D)Minimal creative opportunities

Understand the potential advantages and disadvantages of group decision making.

Grasp the concept of communication networks within teams and their impact on group dynamics and decision making.

Understand the two faces of power as proposed by David McClelland.

Identify the different bases of power within organizational contexts.

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Definitions:

Google

A multinational technology company specializing in Internet-related services and products, including online advertising technologies, search, cloud computing, and software.

Marketing Actions

A range of activities undertaken by a company to promote and sell its products or services, including advertising, sales promotions, and public relations.

Convergence

The process or phenomenon where different entities or systems come together, integrate, or become more similar, often seen in technology, media, and telecommunications.

Apps

Small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications.