An Ad Agency Has Just Won a New Account That

question 59

Essay

An ad agency has just won a new account that wants to begin by focusing on television commercials,and then later,possibly branch into print and Internet ads.The agency's account executive,media planner,and account planner meet with the advertiser's team to review advertising options offered by various television formats.What are the four categories of basic television (excluding new and emerging formats such as Web TV and interactive TV)that they would consider?

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Definitions:

Rich Text

Text formatting that includes various attributes such as font size, color, and style, as well as other features like hyperlinks, images, and other multimedia.

Design Mode

A feature in various software applications that allows users to edit or modify the design of document layouts, forms, or web pages.

Content Control

Features in document creation software that allow for the insertion and customization of various content types, like text, dates, or drop-down lists, within a document.

Text Formatting

Refers to the process of adjusting the appearance of text in a document, including font size, color, style, and alignment.