In Push Media, the Consumer Goes Looking for the Advertiser

question 28

True/False

In push media, the consumer goes looking for the advertiser or advertising.

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Definitions:

Response Cost Lottery

A technique in which every student has an envelope taped to his or her desk. The teacher places five or more tickets in each envelope with the student’s name written on each ticket. Students lose a ticket every time they engage in one of three inappropriate behaviors specified by the teacher. At the end of a prespecified time, the remaining tickets are placed in a grab bag and mixed up. The teacher draws three or four tickets, and the students whose names appear on the tickets win a reward.

Inappropriate Behaviors

Actions or responses considered unacceptable or improper within a given context or environment, often addressed in behavioral interventions.

Grab Bag

A term often used to describe a varied collection of objects or ideas brought together randomly or for a specific purpose, akin to a miscellaneous category.

Escape Behaviors

Actions taken to terminate or avoid unpleasant stimuli or situations, often considered in the context of negative reinforcement.