Which of the Following Best Defines Micro-Targeting in the Context

question 29

Multiple Choice

Which of the following best defines micro-targeting in the context of media strategies?

• A)Micro-targeting indicates the focus of brands on specific media classes.
• B)Micro-targeting refers to creating customized advertising messages and offers.
• C)Micro­targeting focuses on covering the same geographic area as the advertiser's distribution system.
• D)Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

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Definitions:

Social Interaction

Behavior between two or more people that is given meaning.

Abstract Institutions

Abstract Institutions are conceptual frameworks or societal constructs that represent organized principles of social order, not tangible entities.

Durkheim's View

Refers to Emile Durkheim's perspective in sociology that emphasizes the importance of social facts, collective consciousness, and the societal origins of behavior.

Society Expectations

The collective norms and ideals that a society holds regarding the behavior and roles of its members.