Scenario 12-2 When Advertisers Consider Running Ads in American Life Magazine, They

question 95

Multiple Choice

Scenario 12-2
When advertisers consider running ads in American Life magazine, they have the option of buying geographic and demographic editions as well as the national edition. For instance, they can choose from editions targeted at professionals and managers, homeowners, working women, and people aged 50 and older. In addition, they are offered editions for 8 geographical regions and for the top 20 metropolitan areas. American Life also offers multiple-page discounts for advertisers buying four or more consecutive pages in any one edition, as well as other volume discounts. The basic rate to reach 2,847,600 readers in its national edition with a full-page, four-color advertisement is $91,300. The basic rate to reach the same number of 2,847,600 nationwide readers with a single-column, black-and-white ad is $31,300. 
-(Scenario 12-2) The owners of an oak furniture company want to know the approximate number of people who will be exposed to the ad if they decide to place an ad in the magazine.Which of the following are they referring to? 

• A) Reach 
• B) Scope 
• C) Dimension 
• D) Frequency

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Definitions:

Rhodopsin

A light-sensitive pigment found in the rod cells of the retina, crucial for low-light vision.

Photoreceptor

A light-sensitive cell located on the retina that converts light energy into neural impulses.

Iris

the colored ring around the pupil of the eye, responsible for controlling the size of the pupil and thus the amount of light that enters the eye.

Light Entering Eye

The process by which visual information begins its journey to perception, involving photons passing through the eye's structures to reach and stimulate the retina.