Shortly After an Agency Agrees to Create a New Campaign

question 21

Multiple Choice

Shortly after an agency agrees to create a new campaign for a well-known instant coffee, a creative brief needs to be put together.A creative brief is important because it:

• A)pulls together initial ideas for copy, visuals, media, and overall concept from various team members.
• B)acts as the checkbook and the balance sheet to keep expenses on track.
• C)gets the creative team started with a list of suggested ideas from the client.
• D)is produced based on brainstorming by all agency and client staff involved in the campaign.

---

Definitions:

Jezebel Stereotype

A racialized and sexualized stereotype applied to Black women, depicting them as promiscuous or temptresses.

Black Women

Refers to women of Sub-Saharan African descent with varying cultural, social, and personal identities.

Highly Sexed

Describing an individual possessing a strong or above-average sexual desire or libido.

Athletes' Appearance

Refers to the physical presentation and grooming standards expected of athletes, often influenced by societal norms, sports regulations, and individual preferences.