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Scenario 11-1 After a Series of Public Relations Setbacks, Japanese Automaker Toyota

question 99

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Scenario 11-1
After a series of public relations setbacks, Japanese automaker Toyota unveiled a new company slogan in 2010.The slogan read, "Drive a Toyota.You'll never stop." The company hopes the new slogan can once again instill confidence into a number of consumers who grew weary of the brand after a number of massive recalls in recent years.The company chose to go with the slogan after turning down a number of others, including, "Toyota Puts the Pedal to the Metal.And keeps it there," and "Toyota.The Last Car You'll Ever Drive." The new slogan will be featured in all of the company's future advertisements.
(Andy Borowitz, "Toyota Unveils New Slogan: 'Drive a Toyota.You'll Never Stop'." The Huffington Post, February 6, 2010.)
-(Scenario 11-1) Toyota is designing its print media advertisements.It decides to use the least complex copy technique to highlight the urgency of acting immediately.Which of the following copy techniques is it more likely to have chosen?

Definitions:

Two-Tailed

Refers to a hypothesis test where the area of interest spans both tails of the distribution, allowing for testing of differences in both directions.

One-Tailed

A hypothesis test where the area of interest is only on one side of the distribution, testing for a direction-specific outcome.

Adrenal Glands

Small, triangular-shaped glands located on top of both kidneys that produce hormones such as adrenaline and cortisol involved in stress and metabolic responses.

Endocrine

Relating to glands that secrete hormones directly into the blood rather than through a duct.