Shortly After an Agency Agrees to Create a New Campaign

question 21

Multiple Choice

Shortly after an agency agrees to create a new campaign for a well-known instant coffee, a creative brief needs to be put together.A creative brief is important because it:

• A)pulls together initial ideas for copy, visuals, media, and overall concept from various team members.
• B)acts as the checkbook and the balance sheet to keep expenses on track.
• C)gets the creative team started with a list of suggested ideas from the client.
• D)is produced based on brainstorming by all agency and client staff involved in the campaign.

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Definitions:

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Concept Map

A visual tool that helps organize and represent knowledge or information, often used in education and planning.

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