Scenario 11-1 After a Series of Public Relations Setbacks, Japanese Automaker Toyota

question 52

Multiple Choice

Scenario 11-1
After a series of public relations setbacks, Japanese automaker Toyota unveiled a new company slogan in 2010. The slogan read, "Drive a Toyota. You'll never stop." The company hoped the new slogan would once again instill confidence in consumers, many of whom had grown weary of the brand after a number of massive recalls. The company chose to go with the slogan after turning down a number of others, including, "Toyota Puts the Pedal to the Metal. And keeps it there," and "Toyota. The Last Car You'll Ever Drive." The new slogan was featured in all of the company's advertisements. 
-(Scenario 11-1) A slogan can be an integral part of a brand's image and personality,but it can serve other purposes as well.One of these purposes could be to: 

• A) develop the idea presented in the headline. 
• B) entice the audience to look at the visual. 
• C) provide continuity to an entire campaign.  
• D) close the sale.

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Definitions:

Partnership Agreement

A legal document that outlines the terms and conditions under which a partnership operates.

Tree Surgeons

Professionals specializing in the care and maintenance of trees, including pruning, diagnosing disease, and ensuring tree health.

Considerable Damage

Significant harm or destruction to property, health, or well-being that is not easily or quickly rectified.

Liability

The state of being responsible for something, especially by law, which can include financial or legal obligations.