Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 77

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product. 
-(Scenario 11-4) One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable,playful puppies wearing heart-shaped sunglasses.Which of the following guidelines for effective television advertising does this hope to demonstrate? 

• A) Showing the brand 
• B) Coordinating the audio and the visual 
• C) Using an attention-getting opening 
• D) Emphasizing the audio

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Definitions:

Gay Identity

The personal and social identity of an individual who recognizes themselves as being attracted to members of the same sex.

Sensitization

The process of becoming acutely sensitive to specific stimuli or environments, usually through repeated exposure.

Dissociation

A psychological condition in which there is a disconnection or lack of continuity between thoughts, memories, surroundings, actions, and identity.

Egalitarian

Advocating for or based on principles of equal rights and opportunities for all individuals.