What Are the Differences Between Writing Advertising Copy for Print

question 43

Essay

What are the differences between writing advertising copy for print media and for broadcast media? What unique challenges does writing for broadcast hold, and how does writing for interactive or digital media fit into this?

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Definitions:

Ethological

Pertaining to ethology, the scientific study of animal behavior under natural conditions.

Biological

Pertaining to the science of living organisms and life processes.

Cognitive

Relating to the cognitive activities involved in gaining comprehension and insight through thinking, experiencing, and sensory perception.

Contextual

Pertaining to or depending on the context or surrounding circumstances.