Vince Is Overweight and Hence,wants to Join a Gym to Lose

question 17

Multiple Choice

Vince is overweight and hence,wants to join a gym to lose weight.According to the theory of reasoned action,which of the following is a critical factor with regard to Vince's chances of effective change?

• A)Ignoring specific intentions of his decision to join the gym
• B)Having the belief that his friends will like what he is doing
• C)Avoiding specific goals
• D)Having the ability to control the outcome

Identify and differentiate between types of reinforcement (positive, negative) and reinforcement schedules (fixed-ratio, variable-ratio, fixed-interval, variable-interval).

Recognize shaping as a method for teaching new behaviors and skills incrementally.

Distinguish between operant and respondent (classical) conditioning.

Understand the role of punishment in decreasing undesired behaviors and contrast it with reinforcement.

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Definitions:

Bullwhip Effect

A phenomenon where fluctuations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.

Trade Promotions

Marketing activities intended to increase demand for products by offering incentives to retailers and distributors.

Promotion Period

A specific timeframe during which marketing strategies are employed to increase awareness and sales of a product or service.

Lot Size

The quantity of a particular item that is to be manufactured or purchased in a single batch or order.